I build Shopify stores that convert
and fix the ones that don't.
I'm Justin. Conversion strategy comes before the first line of code — so you're not paying to fix it later. 200+ stores built. Melbourne-based, direct access, no agencies.
Sound familiar?
You've got traffic. So why isn't it converting?
- People land, look around, and leave — and you have no idea why
- You've poured money into ads but the conversion rate just sits there
- An agency built you a "beautiful" store that didn't move the needle
- You're emailing an account manager who emails the actual person doing your work
- Your product pages look decent but the add-to-cart rate tells a different story
What I do differently
Built to convert. Not just built to look good.
- I design the purchase path before I write a line of code
- You deal with me directly — I'm the one doing the work, not handing it off
- I'll tell you if something won't move the needle — even if that means less work for me
- Most projects done in 3–4 weeks, not 3–4 months
- 20 years of knowing what Shopify customers actually respond to
Results
Real stores. Measurable results.
Launching the last bed your child will ever need — Montessori floor beds, handcrafted in Australia
How a complete Shopify rebuild grew Kakawa Chocolates' conversions by 64% in 3 weeks
Multi-location tool retailer: 39% more conversions and 55% faster load times
Wholefoods Refillery: mobile-first redesign drives 18% revenue lift and 5,346 more orders
The Aviator Store: 11% more orders in 3 weeks — no full redesign required
Every store I build is designed to convert from day one.
Custom builds from $7,500 · Theme setups from $2,400 · CRO audits from $699
What clients say
Don't just take my word for it
"Justin got our brand right away and made a store that looks premium, is easy to navigate, and makes buying smooth for customers. He kept us in the loop, hit every deadline, and the result was better than we hoped."
"Customers can now find products faster, see important info right away, and move around the site easily on phone and desktop. The store feels more professional, more trustworthy, and much easier to shop from."
What I offer
How I can help
Pick what fits where you are. Every project includes direct access to me — no account managers, no handoffs.
Custom Store Build
Built from scratch, designed to convert. No template constraints — just a store that's uniquely yours and engineered to turn visitors into buyers.
- Fully custom Shopify theme
- Conversion-first design & UX
- Full store setup & QA
- Launch & post-launch support
Theme Setup & Launch
You're launching or redesigning. Professional results without custom dev costs — set up properly and built to convert from day one.
- Shopify theme configuration
- Brand & copy integration
- Conversion-focused setup
- Launch support included
Shopify Updates
Your store mostly works. You need specific things fixed or changed, and quickly — no full rebuild required.
- Product page & layout changes
- New sections & features
- Speed & bug fixes
- Honest estimate before I start
Conversion Optimisation
Already have a store? I'll find exactly what's costing you sales — and give you a prioritised plan to fix it.
- Store audit & friction analysis
- Copy and messaging review
- Trust signals & checkout flow
- Priority fix list & video walkthrough
Not sure which fits? Send a message — I'll point you in the right direction.
Melbourne, Australia
Why Studio Elephant
You're not hiring an agency. You're working directly with the person who knows what they're doing.
G'day, I'm Jus. I've been building websites since the early 2000s and Shopify stores for the better part of a decade. I've worked on more than 200 stores across every category you can think of — and every single one is built with conversion in mind from the very first decision.
Studio Elephant is deliberately small. When you hire me, you get me — not a junior who sat in the sales call and took notes. No account managers. No handoffs. No creative director who disappears once the brief is signed. Just honest work from someone who's genuinely invested in making your store perform.
I'll also tell you if I don't think something will make a difference — even if that means less work for me. A store that doesn't convert isn't a win for either of us, and I'd rather be straight with you up front.
Get started
Tell me about
your store.
Whether you're starting from scratch, redesigning, or want to know what's holding your current store back — send me a message. I'll reply within 1 business day with an honest recommendation.